The Googlization of Everything

The Googlization of Everything Author Siva Vaidhyanathan
ISBN-10 9780520272897
Release 2012
Pages 265
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Looks at the dark side of Google and its search engine, raising issues about intellectual property rights and the impact that Google has on thinking and decision making, and discussing ways to deal with a Google-dominated Internet.

The Googlization of Everything

The Googlization of Everything Author Siva Vaidhyanathan
ISBN-10 9780520258822
Release 2011-03-08
Pages 265
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Delves into the dark side of Google, discussing issues of intellectual property, how to avoid a Google dominated internet, and how the search engine is changing the way people think.

In The Plex

In The Plex Author Steven Levy
ISBN-10 9781416596714
Release 2011-04-12
Pages 432
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Written with full cooperation from top management, including cofounders Sergey Brin and Larry Page, this is the inside story behind Google, the most successful and most admired technology company of our time, told by one of our best technology writers. Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes readers inside Google headquarters—the Googleplex—to show how Google works. While they were still students at Stanford, Google cofounders Larry Page and Sergey Brin revolutionized Internet search. They followed this brilliant innovation with another, as two of Google’s earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. With this cash cow, Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more. The key to Google’s success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. After its unapologetically elitist approach to hiring, Google pampers its engineers—free food and dry cleaning, on-site doctors and masseuses—and gives them all the resources they need to succeed. Even today, with a workforce of more than 23,000, Larry Page signs off on every hire. But has Google lost its innovative edge? With its newest initiative, social networking, Google is chasing a successful competitor for the first time. Some employees are leaving the company for smaller, nimbler start-ups. Can the company that famously decided not to be evil still compete? No other book has ever turned Google inside out as Levy does with In the Plex.

We Are Data

We Are Data Author John Cheney-Lippold
ISBN-10 9781479802449
Release 2017-05-02
Pages 320
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What identity means in an algorithmic age: how it works, how our lives are controlled by it, and how we can resist it Algorithms are everywhere, organizing the near limitless data that exists in our world. Derived from our every search, like, click, and purchase, algorithms determine the news we get, the ads we see, the information accessible to us and even who our friends are. These complex configurations not only form knowledge and social relationships in the digital and physical world, but also determine who we are and who we can be, both on and offline. Algorithms create and recreate us, using our data to assign and reassign our gender, race, sexuality, and citizenship status. They can recognize us as celebrities or mark us as terrorists. In this era of ubiquitous surveillance, contemporary data collection entails more than gathering information about us. Entities like Google, Facebook, and the NSA also decide what that information means, constructing our worlds and the identities we inhabit in the process. We have little control over who we algorithmically are. Our identities are made useful not for us—but for someone else. Through a series of entertaining and engaging examples, John Cheney-Lippold draws on the social constructions of identity to advance a new understanding of our algorithmic identities. We Are Data will educate and inspire readers who want to wrest back some freedom in our increasingly surveilled and algorithmically-constructed world.

Deep Search

Deep Search Author Konrad Becker
ISBN-10 3706547953
Release 2009
Pages 215
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Deep Search collects 13 texts which investigate the social and political dimensions of how we navigate the deep seas of knowledge. What do we win, and what do we lose when we move from an analogue to a digital information order? How is computer readable significance produced, how is meaning involved in machine communication? Where is the potential of having access to such vast amounts of information? What are the dangers of our reliance on search engines and are there any approaches that do not follow the currently dominating paradigm of Google? This volume answers these questions of culture, context and classification regarding information systems that should not be ignored.

Spectacular Nature

Spectacular Nature Author Susan G. Davis
ISBN-10 052091953X
Release 1997-10-31
Pages 336
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This is the story of Sea World, a theme park where the wonders of nature are performed, marketed, and sold. With its trademark star, Shamu the killer whale—as well as performing dolphins, pettable sting rays, and reproductions of pristine natural worlds—the park represents a careful coordination of shows, dioramas, rides, and concessions built around the theme of ocean life. Susan Davis analyzes the Sea World experience and the forces that produce it: the theme park industry; Southern California tourism; the privatization of urban space; and the increasing integration of advertising, entertainment, and education. The result is an engaging exploration of the role played by images of nature and animals in contemporary commercial culture, and a precise account of how Sea World and its parent corporation, Anheuser-Busch, succeed. Davis argues that Sea World builds its vision of nature around customers' worries and concerns about the environment, family relations, and education. While Davis shows the many ways that Sea World monitors its audience and manipulates animals and landscapes to manufacture pleasure, she also explains the contradictions facing the enterprise in its campaign for a positive public identity. Shifting popular attitudes, animal rights activists, and environmental laws all pose practical and public relations challenges to the theme park. Davis confronts the park's vast operations with impressive insight and originality, revealing Sea World as both an industrial product and a phenomenon typical of contemporary American culture. Spectacular Nature opens an intriguing field of inquiry: the role of commercial entertainment in shaping public understandings of the environment and environmental problems.

Debates in the Digital Humanities

Debates in the Digital Humanities Author Matthew K. Gold
ISBN-10 9780816677948
Release 2012
Pages 516
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A series a essays by noted scholars explores the rising academic field of digital humanities, discussing its theories, methods and practices. Simultaneuos. Hardcover available.

Copyrights and Copywrongs

Copyrights and Copywrongs Author Siva Vaidhyanathan
ISBN-10 0814788076
Release 2003-04-01
Pages 255
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Social movements inspired by powerful ideological beliefs continue to define global and national politics. In Yugoslavia, civil war is justified in the name of religion and ethnic identity. The Arab-Israeli conflict rages on, fuelled on either side by a conviction of indisputable ideological truth. Closer to home, American religious organizations consistently challenge political authority in the name of a higher morality. Existing theories either ignore the role of religion in social movement formation or discredit the claim that religious convictions can directly lead adherents to engage in political action. Through a detailed analysis of American and British evangelical Christians, J. Christopher Soper here demonstrates that religious commitments were, in fact, crucial in promoting political activism in both countries. Evangelical Christianity in the United States and Great Britain is the first book to provide such a comparative perspective. Focussing on the temperance movement and the politics of abortion, Soper highlights the similarities, and equally intriguing differences, between British and American political/evangelical structures. Using interviews and literature gathered from evangelical organizations on both sides of the Atlantic, he paints a fascinating picture of a hitherto neglected aspect of social movement theory. Evangelical Christianity in the United States and Great Britain is an invaluable new resource for scholars of religious studies, political science and sociology alike. Soper provides a unique model with which to view a dominant political trend: the mobilization of collective action groups around a set of powerful beliefs. His research can thus be applied beyond the boundaries of his chosen topic, and will be an important contribution to the study of any movement in which ideology assumes a significant role.

Googlization of Everything

Googlization of Everything Author Siva Vaidhyanathan
ISBN-10 1846681812
Release 2010-06
Pages 288
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One of the great attractions of Google is that it appears to offer so many powerful services for "free". But there is a non-monetary transaction at work between Google and its users that may not be immediately apparent. We get Web search, email and YouTube videos; Google gets our habits and predilections so it can more efficiently target its advertisements. Google knows a tremendous amount about us; we know far too little about it. The Googlization of Everything redresses this imbalance, considering everything from Google's role as the anti-Microsoft and the diversification of its interests into books and mobile phones to life as an employee at the company. Vaidhyanathan, who has had unprecedented access to Google officials, also addresses the challenge Google poses to big media, its engagements and conflicts with countries such as China and India, and what we as consumers can and should do in the face of this remarkable company.

Digital Labor

Digital Labor Author Trebor Scholz
ISBN-10 9780415896948
Release 2013
Pages 258
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Digital Labor calls on the reader to examine the shifting sites of labor markets to the Internet through the lens of their political, technological, and historical making. Internet users currently create most of the content that makes up the web: they search, link, tweet, and post updates—leaving their "deep" data exposed. Meanwhile, governments listen in, and big corporations track, analyze, and predict users' interests and habits. This unique collection of essays provides a wide-ranging account of the dark side of the Internet. It claims that the divide between leisure time and work has vanished so that every aspect of life drives the digital economy. The book reveals the anatomy of playbor (play/labor), the lure of exploitation and the potential for empowerment. Ultimately, the 14 thought-provoking chapters in this volume ask how users can politicize their troubled complicity, create public alternatives to the centralized social web, and thrive online. Contributors: Mark Andrejevic, Ayhan Aytes, Michel Bauwens, Jonathan Beller, Patricia Ticineto Clough, Sean Cubitt, Jodi Dean, Abigail De Kosnik, Julian Dibbell, Christian Fuchs, Lisa Nakamura, Andrew Ross, Ned Rossiter, Trebor Scholz, Tizania Terranova, McKenzie Wark, and Soenke Zehle

Beyond WikiLeaks

Beyond WikiLeaks Author B. Brevini
ISBN-10 9781137275745
Release 2013-04-16
Pages 281
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The 2010 release of US embassy diplomatic cables put WikiLeaks into the international spotlight. Revelations by the leaks sparked intense debate within international diplomacy, journalism and society. This book reflects on the implications of WikiLeaks across politics and media, and on the results of leak journalism and transparency activism.

Digital Methods

Digital Methods Author Richard Rogers
ISBN-10 9780262018838
Release 2013
Pages 274
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In Digital Methods, Richard Rogers proposes a methodologicaloutlook for social and cultural scholarly research on the Web that seeks to move Internet researchbeyond the study of online culture. It is not a toolkit for Internet research, or operatinginstructions for a software package; it deals with broader questions. How can we study social mediato learn something about society rather than about social media use? How can hyperlinks reveal notjust the value of a Web site but the politics of association? Rogers proposes repurposing Web-nativetechniques for research into cultural change and societal conditions. We can learn to reapply such"methods of the medium" as crawling and crowd sourcing, PageRank and similar algorithms,tag clouds and other visualizations; we can learn how they handle hits, likes, tags, date stamps,and other Web-native objects. By "thinking along" with devices and the objects theyhandle, digital research methods can follow the evolving methods of the medium. Rogers uses this newmethodological outlook to examine the findings of inquiries into 9/11 search results, therecognition of climate change skeptics by climate-change-related Web sites, the events surroundingthe Srebrenica massacre according to Dutch, Serbian, Bosnian, and Croatian Wikipedias, presidentialcandidates' social media "friends," and the censorship of the Iranian Web. WithDigital Methods, Rogers introduces a new vision and method for Internet researchand at the same time applies them to the Web's objects of study, from tiny particles (hyperlinks) tolarge masses (social media).

The Anarchist in the Library

The Anarchist in the Library Author Siva Vaidhyanathan
ISBN-10 0786722266
Release 2005-05-11
Pages 320
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The Anarchist in the Library is the first guide to one of the most important cultural and economic battlegrounds of our increasingly plugged-in world. Siva Vaidhyanathan draws the struggle for information that will determine much of the culture and politics of the twenty-first century: anarchy or oligarchy, total freedom vs. complete control. His acclaimed book explores topics from unauthorized fan edits of Star Wars to terrorist organizations' reliance on “leaderless resistance,” from Napster to Total Information Awareness to flash mobs.

What Algorithms Want

What Algorithms Want Author Ed Finn
ISBN-10 9780262035927
Release 2017-03-10
Pages 272
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The gap between theoretical ideas and messy reality, as seen in Neal Stephenson, Adam Smith, and Star Trek.

American Media and Mass Culture

American Media and Mass Culture Author Donald Lazere
ISBN-10 0520044959
Release 1987-01-01
Pages 618
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American Media and Mass Culture has been writing in one form or another for most of life. You can find so many inspiration from American Media and Mass Culture also informative, and entertaining. Click DOWNLOAD or Read Online button to get full American Media and Mass Culture book for free.

Status Update

Status Update Author Alice E. Marwick
ISBN-10 9780300199154
Release 2013-11-28
Pages 368
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Social media technologies such as YouTube, Twitter, and Facebook promised a new participatory online culture. Yet, technology insider Alice Marwick contends in this insightful book, “Web 2.0” only encouraged a preoccupation with status and attention. Her original research—which includes conversations with entrepreneurs, Internet celebrities, and Silicon Valley journalists—explores the culture and ideology of San Francisco’s tech community in the period between the dot com boom and the App store, when the city was the world’s center of social media development. Marwick argues that early revolutionary goals have failed to materialize: while many continue to view social media as democratic, these technologies instead turn users into marketers and self-promoters, and leave technology companies poised to violate privacy and to prioritize profits over participation. Marwick analyzes status-building techniques—such as self-branding, micro-celebrity, and life-streaming—to show that Web 2.0 did not provide a cultural revolution, but only furthered inequality and reinforced traditional social stratification, demarcated by race, class, and gender.

The Google Way

The Google Way Author Bernard Girard
ISBN-10 9781593271848
Release 2009
Pages 256
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For readers seeking deeper insights, 'The Google Way' investigates the history and unconventional strategies that make Google a very different (and very inspiring) company.