Made to Stick

Made to Stick Author Chip Heath
ISBN-10 9781407008240
Release 2008-09-04
Pages 336
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What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and Made to Stick is the fascinating outcome of their painstaking research. Packed full of case histories and thought-provoking anecdotes, it shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium, and how high-concept pitches such as 'Jaws on a spaceship' (Alien) and 'Die Hard on a bus' (Speed) convince movie executives to invest vast sums of money in a project on the basis of almost no information. Entertaining and informative by turns, this is a fascinating and multi-faceted account of a key area of human behaviour. At the same time, by showing how we can all use such cleverly devised strategies as the 'Velcro Theory of Memory' and 'curiosity gaps', it offers superbly practical insights, setting out principles we all can adopt to make sure that we get our ideas across effectively.



Made to Stick 7 Volume Set videorecording

Made to Stick  7 Volume Set   videorecording  Author
ISBN-10 0739341340
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Made to Stick 7 Volume Set videorecording has been writing in one form or another for most of life. You can find so many inspiration from Made to Stick 7 Volume Set videorecording also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Made to Stick 7 Volume Set videorecording book for free.



Guide to Chip Heath s et al Made to Stick by Instaread

Guide to Chip Heath   s   et al Made to Stick by Instaread Author Instaread
ISBN-10 9781683787297
Release 2017-04-22
Pages 17
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PLEASE NOTE: This is a companion to Chip Heath’s & et al Made to Stick and NOT the original book. Preview: In Made to Stick: Why Some Ideas Survive and Others Die (2007), educators and brothers Chip Heath and Dan Heath offer a guide for sharing ideas that stick with listeners. As a framework for their advice, they offer the acronym SUCCES, short for simple, unexpected, concrete, credible, emotional, and stories…. Inside this companion to the book: · Overview of the Book · Insights from the Book · Important People · Author's Style and Perspective · Intended Audience About the Author: With Instaread, you can get the notes and insights from a book in 15 minutes or less. Visit our website at instaread.co.



Summary Made to Stick

Summary  Made to Stick Author BusinessNews Publishing
ISBN-10 9782806229687
Release 2013-02-15
Pages 10
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The must-read summary of Chip and Dan Heath's book: "Made to Stick: Why Some Ideas Survive and Others Die" This complete summary of the ideas from Chip and Dan Heath's book "Made to Stick" explains what 'sticky' ideas are: ideas that are highly memorable and exceptionally long-lasting in their impact. In this useful summary, you will find an analysis of some of the most successful sticky ideas of the past, along with a checklist of the six main principles at their core. This book provides you with all the information you need to make your product memorable and to make your own ideas stick. Added-value of this summary: • Save time • Understand the key concepts • Increase your business knowledge To learn more, read the summary of "Made to Stick" and discover how to make your ideas impossible to forget!



Joosr Guide to Made to Stick by Dan Heath and Chip Heath

Joosr Guide to     Made to Stick by Dan Heath and Chip Heath Author Joosr
ISBN-10 1785672843
Release 2016
Pages
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Joosr Guide to Made to Stick by Dan Heath and Chip Heath has been writing in one form or another for most of life. You can find so many inspiration from Joosr Guide to Made to Stick by Dan Heath and Chip Heath also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Joosr Guide to Made to Stick by Dan Heath and Chip Heath book for free.



Made to Stick a BookCaps Study Guide

Made to Stick  a BookCaps Study Guide Author BookCaps Study Guides Staff
ISBN-10 9781621074083
Release 2012-10-02
Pages
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Chip and Dan Heath's, "Made to Stick: Why Some Ideas Survive and Others Die" packs a lot of concepts into a short space; if it's been awhile sense you read the book or if you just need a quick refresher, let us help. This study guide explains all the key concepts and people in the book, as well as gives a summary of what's learned in each chapter. BookCap Study Guides do not contain text from the actual book, and are not meant to be purchased as alternatives to reading the book. We all need refreshers every now and then. Whether you are a student trying to cram for that big final, or someone just trying to understand a book more, BookCaps can help. We are a small, but growing company, and are adding titles every month.



Switch

Switch Author Chip Heath
ISBN-10 030759016X
Release 2010-02-16
Pages 320
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Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results: ● The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients. ● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping. ● The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline. From the Hardcover edition.



Make It Stick

Make It Stick Author Peter C. Brown
ISBN-10 9780674729018
Release 2014-04-14
Pages 313
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Discusses the best methods of learning, describing how rereading and rote repetition are counterproductive and how such techniques as self-testing, spaced retrieval, and finding additional layers of information in new material can enhance learning.



Decisive

Decisive Author Chip Heath
ISBN-10 9780307956415
Release 2013-03-26
Pages 336
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Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions. Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We’re overconfident. We seek out information that supports us and downplay information that doesn’t. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn’t fix the problem, any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better? In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively readable style, Decisive takes readers on an unforgettable journey, from a rock star’s ingenious decision-making trick to a CEO’s disastrous acquisition, to a single question that can often resolve thorny personal decisions. Along the way, we learn the answers to critical questions like these: How can we stop the cycle of agonizing over our decisions? How can we make group decisions without destructive politics? And how can we ensure that we don’t overlook precious opportunities to change our course? Decisive is the Heath brothers’ most powerful—and important—book yet, offering fresh strategies and practical tools enabling us to make better choices. Because the right decision, at the right moment, can make all the difference. From the Hardcover edition.



The Myth of the Garage

The Myth of the Garage Author Chip Heath
ISBN-10 9781448135943
Release 2012-01-26
Pages 94
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From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage ... and other minor surprises, a collection of the authors' best columns for Fast Company magazine. There are 16 pieces in all, plus a previously unpublished piece entitled 'The Future Fails Again'. In Myth, the Heath brothers tackle some of the most (and least) important issues in the modern business world: - Why you should never buy another mutual fund ('The Horror of Mutual Funds') - Why your gut may be more ethical than your brain ('In Defense of Feelings') - How to communicate with numbers in a way that changes decisions ('The Gripping Statistic') - Why the 'Next Big Thing' often isn't ('The Future Fails Again') - Why you may someday pay $300 for a pair of socks ('The Inevitability of $300 Socks') - And 12 others . . . Punchy, entertaining, and full of unexpected insights, the collection is the perfect companion for a short flight (or a long meeting).



Featured Book Review

Featured Book Review Author Chris Lauer
ISBN-10 OCLC:687748443
Release 2010
Pages
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Featured Book Review has been writing in one form or another for most of life. You can find so many inspiration from Featured Book Review also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Featured Book Review book for free.



Contagious

Contagious Author Jonah Berger
ISBN-10 9781451686593
Release 2013-03-05
Pages 256
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New York Times bestseller What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you’ve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and information that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.



Made to Stick Strategi Agar Gagasan An

Made to Stick   Strategi Agar Gagasan An Author
ISBN-10 9792231099
Release
Pages
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Made to Stick Strategi Agar Gagasan An has been writing in one form or another for most of life. You can find so many inspiration from Made to Stick Strategi Agar Gagasan An also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Made to Stick Strategi Agar Gagasan An book for free.



As We Speak

As We Speak Author Peter Meyers
ISBN-10 9781439171394
Release 2011-07-26
Pages 288
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The world is full of brilliant people whose ideas are never heard. This book is designed to make sure that you’re not one of them. Even for the most self-confident among us, public speaking can be a nerve-racking ordeal. Whether we are speaking to a large audience, within a group, or in a one-on-one conversation, the way in which we communicate ideas, as much as the ideas themselves, can determine success or failure. In this invaluable guide by two of today’s most sought-after communication experts, Peter Meyers and Shann Nix offer a comprehensive approach for tackling the underlying obstacles that almost all of us experience when faced with speaking in public. In As We Speak, you’ll learn to master the three building blocks at the core of their approach: Content: Organize the information you want to convey and construct a clear and lucid architecture of ideas that will lead your listener through a memorable emotional experience. Delivery: Use your body, voice, eyes, and hands in ways that engage your audience and naturally support your message. State: Bring yourself into peak performance condition. Your state is the way you feel when you perform, and it is both the most powerful and most frequently overlooked component of communication. Meyers and Nix show how to apply these principles in a wide variety of situations. You’ll learn how to handle difficult face-to-face conversations with colleagues, friends, and family; how to make the best use of e-mail, phone, video conference, and other technology; and how to communicate in a crisis, when all eyes are on you and emotions are running high. Meyers and Nix also emphasize that effective communication is impossible without first becoming aware of your own true goals and personal beliefs, and they offer helpful tools and exercises that will lead you to greater clarity and self-knowledge. Accessible, inspiring, and laden with useful tips, As We Speak will help you discover your authentic voice and learn to convey your ideas in the most powerful and memorable way possible.



Made to Stick A Cognition and Culture Account of Social Group Stereotypes

Made to Stick  A Cognition and Culture Account of Social Group Stereotypes Author Japinder Dhesi
ISBN-10 OCLC:879397499
Release 2011
Pages
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Made to Stick A Cognition and Culture Account of Social Group Stereotypes has been writing in one form or another for most of life. You can find so many inspiration from Made to Stick A Cognition and Culture Account of Social Group Stereotypes also informative, and entertaining. Click DOWNLOAD or Read Online button to get full Made to Stick A Cognition and Culture Account of Social Group Stereotypes book for free.



Presentation Zen

Presentation Zen Author Garr Reynolds
ISBN-10 9780132901536
Release 2011-12-15
Pages 312
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Best-selling author and popular speaker Garr Reynolds is back in this newly revised edition of his classic, best-selling book, Presentation Zen, in which he showed readers there is a better way to reach the audience through simplicity and storytelling, and gave them the tools to confidently design and deliver successful presentations. In this new edition, Garr gives his readers new, fresh examples to draw inspiration from, with a whole new chapter for those who present on more technical and educational topics based on techniques used by many presenters who give high-level talks at TED and other powerhouse events. Whether the reader is in research, technology, business, or education–this book will show them how to take what could look like a really dry presenation and reinvigorate the material in totally fresh (and sometimes interactive!) ways that will make it memorable and resonate with the audience. Staying true to the mission of the first), Garr combines solid principles of design with the tenets of Zen simplicity to help readers along the path to simpler, more effective presentations that will be appreciated, remembered, and best of all, acted upon.



Wired to Care

Wired to Care Author Dev Patnaik
ISBN-10 9780137142347
Release 2009-01-01
Pages 251
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Leverage true connections as an engine for growth and change! • • Create more actionable understanding of your customers as real human beings, and create high-profit innovations in both current and new markets. • Reveals secrets of winning 'Open Empathy' companies that truly walk in their customers' shoes. • Patnaik has helped the companies in this book leverage empathy for growth, including American Girl, Harley Davidson, Microsoft, and Target. Empathy isn't about being touchy-feely. It's the ability to step outside of yourself and see the world as other people do. Empathy helps to make good leaders into great ones: they see new opportunities faster than their competitors, have the courage to take a risk on something new, and have the gut-level intuition that they need to make the right decisions when the path ahead is unclear. Fostering empathy in an entire organization, however, is much harder. The thousands of people that make up a large company inevitably accumulate implicit experiences, feelings, and insights about people that affect the way that each of them makes decisions. But that does not, however, create an organization that has a collective, widespread sense of empathy. This book explains how companies can challenge themselves to meet their customers more than halfway. The author's original approach walks helps readers shift their thinking and their companies' thinking beyond the borders of the organization. The author begins by having the reader explore their own mental models and maps; explores how size and distance have disconnected companies from their true customers; shows how we are wired to care in our brains; and provides a way for companies to drive growth by understanding this truth about their customers: We are them, and they are us.